Social advertising in Russian Federation makes us better
Social advertising is not so effective in former Soviet Union as it can seem. Even in 1980s social advertising took an important place in our life. All Russian citizens who lived in Soviet times remember social posters and television spots where ideas of liability were declared. The following mottos were so much popular: “Save Soviet nature, it’s our motherhood”, “Matches are not toys for girls” etc. All those social ads were supported by SU government and made by governmental institutions. Nowadays everything has changed and we can find lots various social advertising which is supported by official government, non-commercial organizations and private persons. Lots of money is spent every month on various social campaigns which are created by strong media campaigns with video spots, social posters, texts etc.
Many international organizations work on the territory of Russia and lots of social ads from all over the world can ve found nowadays in former Soviet Union. I am sure that it is really good as we have a unique chance to use best Ameriacan experience in the field of social advertizing as our own traditions in this sphere are very weak but we have lots of ideas and creative people who can make all them true. That’s why different contests of social advertising are so popular now in former Soviet Union and lots of professional advertising firms took an active part in such kind of competitions and if you enter YouTube you can search for lots of social spots shooted by the leading local companies but sometimes the visualization of social messages leaves much to be desired. Still there are quite a lot of interesting social ads on tobacco addiction and other issues. But of course, we should always remember about the following situation in Russia and the main problems which the government has to sort out. One of such problems is demographic decrease as too many people die in Russian Federation and they understand that they should force people to give more births. As an example of social promotion which concentrated on demographic issues we can state on social posters which were placed in Moscow subway with a lady with 3 children on her knees. This post is more uncertain rather than gives replys as there is no man on this poster and the lady looks sad.
I think that social advertizing in former Soviet Union just starts its way and in the nearest future we will see lots of great examples of television spots and social posters as well as complicated social campaigns.